Course curriculum

  • 1
    Introduction
    • Branding Secrets Introduction
  • 2
    Getting Started
    • Pre-Training Survey
    • Branding Quiz
    • Check Your Grade
  • 3
    Branding Secrets Training
    • Training Directions
    • Intro to Branding
    • Why Branding Matters
    • The Psychology of Naming
    • Logo Design
    • Branding in Real Estate & Property Management
    • Test Your Branding Knowledge
  • 4
    Finding a New Name
    • Branding Quick Rules
    • About the New Name Worksheet
    • New Name Worksheet
    • Grade Your New Brand Idea (Retake the Branding Quiz)
    • Resource: "Name Idea Scraps - Find a Name" Document
    • Resource: Positive Business Adjectives
    • Using Your Name Meaning to Spark Ideas
    • Name Exploration Idea: First Vowels
    • How to Get Good Feedback During Branding
  • 5
    Trademarks, Copyrights, Etc.
    • From the Government
  • 6
    Get Your Logo Designed
    • Submit Your Logo Design Brief